Just like people's lives, one can imagine that architecture is constantly evolving and adapting. This is because this market closely follows the technological growth of society, to meet the new demands that arise with today. In this way, architectural visualization becomes part of the daily life of up-to-date professionals, who have not stopped in time and in 2D drawings. These seek the perfecting your designs through three-dimensional rendering, meeting the expectations of an audience that demands an experience of reality in all processes.
This advanced methodology has become increasingly necessary in the architectural field. By creating hyperrealistic images, it plays an increasingly decisive role in the decision-making process of the final consumer, who seeks the perfect union of visualizing their future physical space and fulfilling all their needs.
In this way, the use of 3D rendering software is important because it allows the translation of concepts that were previously abstract, into visual projections capable of seducing anyone. World-renowned imaging companies use visualization to convey and enhance the key qualities of a project. The renowned Luxigon studio, based in Paris, Los Angeles and Milan, has among its main clients some of the most important architectural firms in the world, such as REX, OMA, MVRDV and COBE. All these demand daily 3D rendering to make your projects more convincing.
Furthermore, this fully digital method is essential at various stages within architectural planning. Discover the main highlights:
Identification of problems in the initial moments of conception:
In a more agile way, rendering gives the possibility to examine in detail each part of the design, users can change certain features, avoiding setbacks such as possible structural changes. Thus, it optimizes the workflow and helps to reduce costs, which could exist when having to resolve these issues later.
Perfect visualization of the final product:
Certainly, the three-dimensional visualization makes the work more realistic and unavoidable. These drawings that would only be technical, today allow the customer to have more clarity and better understand the space. Its lighting strategies, color, texture, depth, furniture, among other compositions of the environment result in perfect copies of the future project.
Delivery of real experiences in 3D virtual tours:
Taking advantage of the great advantage of translating abstract ideas into concrete and engaging representations, 3D virtual tours present a 360-degree view of the project and its surroundings. Being able to “enter” your home or building and compare it with others around you, customers go through a high-tech reality simulation, participating in experiences that activate their emotions.
Better communication to customers and partners:
At a time when the market has a very strong demand for professionals who work with this technology, the creation of the project in a completely digital way and with such real results is very beneficial for the exchange of ideas. Due to the clear perception of space, dialogue and decision making are easier.
In addition to what has been mentioned, three-dimensional visualization has numerous factors that make it so important today, especially in architectural offices that aim to keep up with the latest technological trends. This technique opens up an array of opportunities in the market, with a wealth of options!
Bearing in mind its notoriety and relevance, working with architectural visualization software is an indispensable way to have more impressed clients with their projects and willing to value the work of their architecture office.
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Sources:
https://www.arcacg.com/archviz/archviz-visualizacao-arquitetonica
http://blog.saga.art.br/entenda-qual-e-a-importancia-do-projeto-3d-na-arquitetura/