The rendering market is about to have an absurd growth and that can be proven. From an analysis of this commercial universe, it was possible to understand that there is still a range of opportunities in the world of rendering to be explored. And by no means should 3D be seen as an outdated business.
Unsurprisingly, in the past, the so-called “technical drawings” already dominated the design trade. For this reason, graduations continue to form new architects day by day, whose main skills are 2D design. And the opportunity arises just outside this pattern.
As everything in this life is recreated and updated, design could not be left out. Architects experienced only in technical drawings no longer meet today's necessary requirements. According to projections from International Data Corporation (IDC), the leading global provider of market intelligence, by 2023 75% organizations will have comprehensive digital transformation implementation roadmaps, compared to 27% today. The market has a very strong demand for professionals who work with technology, three-dimensional visualization and certainly with the reality experience of the entire process. End customers in this niche are looking for increasingly realistic methods and results, thus rendering has become an essential tool for decision making.
With a market that is visibly interested in the innovation that rendering promotes, certain mistakes when entering this segment should be avoided. One of them is the case of generalist professionals, who do “a little bit of everything” and begin to saturate a sector with enormous growth potential. The all-encompassing audience that will be attracted, tends to be frustrated by realizing that the professional tries to do the basics of everything.
The devaluation of these services is something that can also harm this universe. Many people are inclined to lower their prices to stand out among the generalists. However, this attracts customers who seek only low cost, deviating from quality and a differentiated experience. Frustration will thus be maintained.
From a reality of flexibility of remote work, the search for larger, more comfortable homes and in other locations is on the rise. Adding to the fact that investing in real estate is one of the preferences of Brazilians. Everything aligns in favor of those who work with rendering in architecture!
The benefits of using 3D rendering software include identifying problems in the early stages, reducing costs (by dodging setbacks), and easily communicating ideas to customers and partners.
By presenting a clear plan in a three-dimensional model, the customer experience is likely to be surpassed. And that's exactly what the market demands: exceeding your expectations. According to the CX Trends 2021 report by Octadesk and Opinion Box, 81% consumers prefer brands that offer a good experience. According to the study, an important trend is the use of technologies to measure experience.
Based on this, working with architectural visualization programs will allow you to differentiate yourself from your competitors. Both the increase in your revenue, with more consistent sales, and all the advantages mentioned in the article, will be the natural result of this investment.
If you want to take that essential step forward in your career, the next step is to click on this button below and enter the world of rendering!
If that makes sense to you, Click here!
Sources:
http://blog.opinionbox.com/tendencias-de-customer-experience/
http://www.cxtrends.com.br/?utm_campaign=cxtrends21&utm_medium=content&utm_source=opinionbox
http://theshift.info/hot/previsoes-da-idc-para-a-transformacao-digital-no-mundo-e-na-america-latina/
http://www.idc.com/getdoc.jsp?containerId=US46880818
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