During an architectural project, one of the most important and challenging parts is undoubtedly the presentation of the work to the client, after all, it is at this moment that the client will analyze whether the project is in accordance with his tastes and expectations.
The real challenge of this task is to be able to convey the entire idea of the project to the client in a clear and objective way, so that the deal can be closed more easily, but how can we do to make the project more tangible and real for the client? At this moment, Archviz professionals come into action to help with this task.
But after all, what is Archviz? This word is actually an abbreviation of Architectural Visualization, which means architectural visualization, also known in the architectural market as an electronic model.
In case you don't know what it is, we have a complete article where we explain exactly what architectural visualization is, if you are interested in knowing more about it, Click here!
The great advantage brought by Archviz is undoubtedly the ability to present ideas and concepts of architectural projects, without difficulties, let's say that a company in the field of civil construction is launching a new real estate development, the best way for it to get clients before even starting to construction of the enterprise is using Archviz.
Architectural visualization will help in the following way, remember when I said that one of the biggest challenges present in a project is the moment of presentation, this happens because there is a possibility that the client does not understand the ideas and concepts behind what is being presented, sometimes his perception is not sharp enough to understand everything with just a blueprint of the project.
We cannot expect that ordinary people have the same vision and clarity when observing a project, than a professional who works in the area and already has a good idea about the spaces and dimensions of the project, at this moment it is necessary to create representations that allow him to visualize the way the project will look when ready and understand all about the details and features within it.
The Archviz professional is responsible for helping the client to have this better understanding, making the project easy to understand, the person specialized in architectural visualization manages to make everything more palpable and is also useful not only in real estate developments, but also for stores, restaurants and other establishments that need a cool visual appeal.
Leaving the client impressed and making him understand the project perfectly, makes it easier for him to buy the idea, in most cases, architectural projects involve a large amount of money, so to be able to invest safely, the client needs to have confidence and a clear understanding of the project they will be investing in.
The Archviz professional uses 3D technology so that his clients can feel an environment that does not yet exist, the interesting thing about this technology is that with it we are able to create almost anything and still bring realistic aspects to the project, using processes such as rendering.
Rendering is one of the most important steps when it comes to a 3D project, it is responsible for bringing realism to the work, a project comes rendered and realistic is able to gain the attention and interest of the client quite easily, much of the The fact that a 3D project is easily visible and palpable is because of the rendering.
The only detail that needs attention when we talk about this step is that it is extremely complex and difficult to carry out, it is necessary to have a specialized professional to be able to carry out the work without problems.
In order to render a project efficiently, it is necessary to have a good computer, because this process requires a good processing capacity, a good way to make all this work lighter and faster, is to optimize the 3D models involved in the project, in this way way the rendering will happen faster, if you want to know more about how to optimize your 3D models, we have an article where we give you all the necessary steps, if you are interested in knowing more about it, Click here!
Archviz can bring several advantages to your project in addition to those that have already been presented, one of them is the ease of making changes to the project, most programs used in architectural visualization are super didactic in this part.
So for a professional who is working on the creation of an architectural project, this dynamic helps a lot, because the ease of making changes speeds up the work and also allows those responsible to be more daring in the creation of the project, if they can change the characteristics to at any time, they can then create innovations within the project without being afraid that things won't work out.
The solutions that the Archviz professional creates using 3D technology become more assertive, as the vision of the project becomes clearer for everyone, which can also help a lot during the project.
Having a good clarity about the project helps the professionals who are carrying it out a lot, a good vision prevents errors and problems that can happen within the work, this helps to carry out the project with more agility and speed, which can become a great benefit for those who need to present something to a client.
But without a doubt, the biggest advantage of all, the one that makes Archviz stand out in architecture, is the proximity to reality that is brought by this technology, being able to transform a concept into something real completely changes the way we can approach a client when presenting a project.
The client will be able to visualize all the work from different types of different angles and be able to observe it in several scales, in this way, it is also easier for the client to explain if he did not like some detail within the project, if we show something abstract, the client maybe he can't also explain what points he didn't like about the whole project.
Conducting virtual tours of the work is an advantage brought by the new specialized tools in Archviz, this makes the customer experience much more pleasant and increases the value of your project.
3D technology is used in many different industries because of its great capacity for creation, we can observe it in the cinema, entertainment and advertising industries, but without a doubt, the construction industry manages to carry out spectacular works using 3D, architectural projects well done tend to impress and attract interested people.
An alternative for those who want to use Archviz in their projects is to outsource this work to specialized companies, they will know exactly what are the necessary steps to be able to carry out a job well done, we can see that the results brought by architectural visualization are sensational, that's why this investment is worth it.
If you want to hire a specialized company to help you with your architectural project, we at Render Pixel offer the architectural visualization service, we work with large construction companies in Brazil and North America, contact us so that we can make your budget, it will be a pleasure to help with your project.