Every day more people are coming to the digital world, creating accounts on social networks, consuming content or making purchases in virtual stores, billions of people around the world are online and this is a great opportunity for companies.
With the advent of technology, companies nowadays don't just need to keep going after the customer, well-done digital marketing is able to bring your customers to you through a well-done strategy, this applies to the vast majority of business models , including interior design.
Implementing a good marketing strategy for interior design can greatly leverage your business and bring many advantages, changing the way your company is seen and attracting more customers.
One of the great advantages of creating a digital presence is that you will be bringing your business closer to the customer and building an audience that is interested in what you say, this values your brand and creates a good competitive advantage over the competition.
It is also possible to segment your audience, using the correct strategy for each person, being able to create more practical, accessible and efficient campaigns, in this way each person will be treated according to their level of interest in your product, this will make you sell more than save time.
Digital marketing brings several benefits to the architecture market, due to the way the client can have access to their projects, this applies to both interior design and rendering as well, if you want to know more about the rendering market, Click here!
Next, I will mention the main marketing tips that you can apply to interior design and how they can help you.
Choose a social network
There are a multitude of social networks available today, each with a different characteristic, social networks such as Facebook, Twitter, Instagram, Tik Tok and Linkedln are famous for having hundreds of millions of people using them so it is interesting to have a strong presence in them .
But it is important to choose just one to focus on, because most social networks have different dynamics, public and algorithm, so it is necessary to spend a lot of time to understand them and create a profile that is relevant within them, so the most recommended is focus on just one, that way you can give it your full attention, it's interesting to analyze which social network your target audience is on and which one has a dynamic that is more advantageous for you.
This way you can create the profile of your interior design company, building and managing a relationship with your audience, posting content that is relevant and of value to them.
Then research which social network will bring you the most benefits and focus entirely on it, studying how its algorithm works and creating content that can go viral, attract more followers and later more customers to your profile, a strong presence on a social network can change completely the way your business is seen.
have a website
Having a high profile on a social network is very good but it is not enough, another marketing strategy for interior design that can help a lot is the creation of a website.
More than half of the Brazilian population is online, these people are not only on social networks, but also doing searches on Google, and it is likely that many will have their first contact with you through your website.
In this way, it is necessary to have a good website, which is responsive and fast so that the customer does not bother with unnecessary delays, to have optimization techniques so that your website is always at the top of searches and your audience can find it easily, finally it is important that it has great content filled with information and that it generates value for those who are reading it, this is one of the most important details for your website to work, there is no point in having it be beautiful, responsive and always appear at the top, but not having a content that is relevant.
So it is necessary to create good content about interior design to have a good website, it is important to say that creating a high quality website is difficult and time consuming because there are several technical details that need to be done, so it is interesting to hire a company to help it in creation.
Have a content strategy
In order to build a good relationship network with your client, you need to deliver content that is of value and relevant to them, so that they can see your business with more affinity.
Understanding them well and working on their desires, goals, challenges and pains is a strategy that will make your audience see value in what you say, creating identification.
That's why it's good to develop a content strategy that is interesting to your audience, you have to know them well so that you can understand what will be best for them and thus be able to create your script.
Content marketing is very powerful and can help your business in many ways, so using it to create content about interior design will bring you closer to your target audience and allow you to understand them better, use communication channels to talk to them and clear your doubts, that way you can better analyze how they behave.
Then create a strategy taking all this into account and adapt it to the social network you use, use it to build a relationship with your audience and also customers. This will give you a huge competitive advantage because people will see your company as a partner, helping them to solve their problems.
have a portfolio
When marketing for interior design, it's important to use visual appeal to win the hearts of your audience and clients by showing off your past work and projects.
Posting your online portfolio on social networks and on your website will make people see your projects, that way they can identify with what they see, making you have more clients.
Posting your work online generates authority and your audience becomes more confident in your business as they already have a brief knowledge of how you work, so you can have more clients interested in interior design.
Then gather all the works and projects that you consider interesting and thus attract the attention of those who are interested in knowing more about you, a well-executed project can be able to win the hearts of many clients and generate trust in you, so make them available. on your website and social networks will only bring more benefits to you.
Make exclusive promotions
Make the people who follow you feel special and exclusive, you can do this through exclusive promotions just for those who follow you or something else related.
This is a great way to attract new customers for interior design, it is possible to create several different communication channels and strategies so that your audience can engage more with you and later take advantage of promotions.
You already have a good relationship with your audience and customers, created through relevant content and valuable information, inserting exclusive promotions into this equation will make them feel special, which will further improve your relationship.
So create an interesting strategy and offer promotions, it will change the way your audience sees your business.
So, in short, choose just one social network to focus on and study it in depth, create a responsive and informative website that generates value for your audience and customers, after that, make a content creation strategy for interior design to be able to post on your website and social network, remembering that this content has to help the people who read it, add your portfolio on your website and social network, this will make your audience and customers understand your work, generating authority and reliability, and finally, create promotions exclusive to your followers, making them feel special.
If you follow these tips in depth to improve your interior design marketing, you will achieve satisfactory results and be able to acquire many new customers through your website and social networks.